Monday, April 15, 2024

Marketing and Memory #AtoZChallenge

#AtoZChallenge 2024 letter M

Today's post was just going to be about marketing a self-published book. However, I found out last night that a fellow author, a friend of a friend, passed away. So I am going to include a note about memory.

A dedication could be made to someone who passed away. Or something could be included at the end of the book, along with the "about the author" section. (J.E.Mueller is a pen name of Reya Pellaguin Mueller) 

Marketing-- See how I included an Amazon link to the author's books? That's marketing (and also the best way to honor an author's memory-- buy their book and write a review!). 

Some people suggest that books are difficult to market. They rarely use the popular forms of ads (commercials, billboards, etc). Some publishers market with ads on social media. A growing number of authors use Instagram (Bookstagram) or TicToc. There are people who highly frown on using any social media platform to sell anything. Reviews by authors are still a popular selling tool, though any less than 25 reviews are considered nearly useless. 

How do YOU like to see books marketed? What gets you to consider buying a book—especially from a self-published author with whom you aren't familiar? 

#AtoZChallenge2024 J Lenni Dorner theme

#AtoZChallenge 2024
Please check out the April Blogging from A to Z Challenge


  1. I'm sorry for the loss of your friend. Marketing a book is hard whether you're traditionally or self-published. There are so many books being published all the time. I don't think there's a magic way to do it. One successful thing I've seen is hiring a good blog tour company and having a good giveaway, like a $50 Amazon gift card, to get lots of entries and new followers on your social media sites.

  2. I’m sorry about your friend. It’s nice to be able to blog about them and remember the good times.

    Locksley at George's GP World

  3. A book recommended by a friend is still my no.1 way of adding books to my TBR. (Clearly it works as my TBR is always overflowing...)

    Ronel visiting for M: My Languishing TBR: M


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