Promoting a book using social media is almost required nowadays. Doing it too often will annoy your followers and cause them to flee. People don't want to just see ads. (Proof is in the people who will pay extra on streaming services to not see commercials.)
Your fans do want to know you have a new release.
They just don't want to be "hit over the head" with the message constantly.
Getting five followers to share a post about your new release is known to be good for sales. More so if those shared posts get liked and shared. Likes give you evidence that someone saw the post.
The Social-media Promotion Circle:
First, a possible reader learns your book exists via social media.
Second, that possible reader goes to the buy site and considers your book.
Third, your possible reader acquires your book.
Ideal Fourth, the reader leaves a review and gives stars. ⭐⭐⭐⭐⭐
Astounding Fifth, the reader shares their thoughts about your book on their social media!
🤩 Magical Sixth, followers of that reader learn your book exists. ⭕ Circle repeats.
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