New book release -- this goes along with the marketing post from yesterday.
A great way to boost sales is to have a launch party. Depending on your connections, this can be in real life. For most authors who self-publish, it means a book tour on various blogs or social media. Readers who see something about the same book five times in one week are more likely to view the sales site of that book. "It feels like everyone is talking about it."
Of course, if a writer does a tour stop on a blog that doesn't reach their audience, that's unlikely to help sales. This is why "blog tour" sites that sell packages rarely result in sales that equal the cost of the tour. It's important to cater to the audience if possible.
Some authors swear an author newsletter is the best way to move New Release books. Others believe giving out ARCs to get reviews before the release is the best way. Contests for free copies are very popular, however, it brings up the question of why a reader would buy a book if they might win it.
What drives you to buy a newly released book?
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